Warm, authentic portrait of Betty Louise Gossler, smiling slightly in her coffee roastery environment, surrounded by coffee beans and roasting equipment.
Betty Louise Gossler, founder and roaster.

Fueled by Passion, Roasted in Morgantown

"I believe coffee is a story in a cup. My job is to tell it as honestly as possible."
— Betty Louise Gossler

Candid photo of Betty Louise Gossler intently operating a small-batch coffee roaster, illuminated by warm light.
Betty Louise meticulously overseeing a roast at her Morgantown roastery.

Our Story

My journey into specialty coffee began with a single cup of naturally processed Ethiopian coffee. The explosion of blueberry flavor was a revelation—I never knew coffee could taste like that. I was hooked.

That obsession led me down a rabbit hole of home roasting, endless reading, and cupping hundreds of coffees. I founded this roastery in my hometown of Morgantown to share the excitement of that discovery with others.

Today, I operate on a simple principle: source incredible, ethically-grown beans and roast them lightly to let their true character shine. It's a small-batch operation, driven by a big passion.

Our Guiding Principles

Uncompromising Quality

From green bean to final cup, we obsess over every detail to ensure an exceptional experience. Every batch is a testament to our dedication.

Radical Transparency

We proudly share the origin, farm, and price we pay for our direct trade coffees, building trust from seed to sip.

Community Focused

Proudly roasting in Morgantown, WV, and committed to being a positive force in our local and global communities.

Friendly and approachable photo of Betty Louise Gossler looking directly at the camera with a warm smile, perhaps holding a coffee cup or green coffee beans.
Let's talk coffee!

Have a Question?

Whether you're a seasoned barista or just starting your coffee journey, I'm always happy to talk about all things coffee. Feel free to reach out with any questions.

Contact Me